Two months back when we first started giving shape to our idea of Rustic Motifs, there were a lot of words we could think of, to describe what Rustic Motifs was all about, but most of what we expressed was ambiguous and abstract with no physical co-relation.
It was how we felt, what we saw and what we dreamt of. So when we set out on a hunt for a designer who could give an identity to Rustic Motifs, the brief was simple; Someone who could translate all that Rustic Motifs believed in and stood for into a logo, we wanted someone who could see what we saw when we described Rustic Motifs and our business concept and someone who could feel what we felt every time we talked about our products and our artisans……excitement and goosebumps 🙂
We were lucky to meet Pooja Panjabi of Design District. The first time I spoke to Pooja, it felt as if I had known her forever…she patiently heard me ramble about the company, our vision for it and our expectations from the logo. To us the logo was an entity, something that would be a physical representation of our Brand’s personality and beliefs. It can be quite challenging for any designer to deal with a hyper excited bunch of individuals, who feel a lot of different things about the same thing 🙂 but Pooja could share our vision and took on the task with equal enthusiasm and passion.
Pooja tells us, that when she started working on her brief, she decided to go with an interesting motif which will help people identify with the brand. Not an inane design but something that looked intelligent and alive, beautiful but subtle, had pride but was not proud.
She adds, “Rustic Motifs logo was created keeping in mind the simplicity and the bold character of urban India, carrying the old world charm. This meant having an identity that reflects pride and a sense of attitude, standing tall and moving forward. The gothic style font is used to bring about the solidity of the brand.”
I distinctly remember the moment we first opened the file sent by Pooja with the first set of logo options and the moment we set eyes on our birdie with her head held high……Love happened :). She completely bowled us over with her attitude, we found her a little rustic yet charming, confident and proud of her roots and the values she holds and yet grounded in her beliefs. We just knew it right then, that it had to be her…she was the one who people will think of when they think of Rustic Motifs.
Apart from the aesthetics, I think what helped us connect with the motif and the overall logo design was how well it went with our tagline – “Tell Tale Designs”.
In traditional folklore, there is always a story narrator, who is called a ‘sutradhaar’. To us our birdie is the sutradhaar, she is our brand mascot who will go around telling interesting tales about our artisans, their lives and their beautiful works.
American Writer Daniel J. Boorstin once said “An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
So thanks to Pooja, we believe we have found the right image that represents and reflects the personality of the minds that work at Rustic Motifs, our products and all those things we feel within.
For all our sakes I hope, our customers will also love Rustic Motifs and give us shelf space not only in their homes & offices but also in their hearts and minds 🙂
Post By Merlin Francis